oh, haha. I was actually gonna bring up A Wrinkle In Time at some point, but I kept forgetting to post about it in the Movies section, and didn't want to mention it in my thread for fear or further SJW-themed derailing, but I found the failure of that movie hilarious.
I mean, they pushed it HARD. I swear that's one of the biggest pushes I've ever seen for a film, to the point where it was in all the previews, constantly pushed at the Disney Store (I live there shut up), on the cover of FRIGGIN' TIME MAGAZINE, and more! And yet... the entire push was basically "HEY! LOOK AT THIS CAST! LOOK AT IT!!!" as if some nobody kids, Oprah, Kelly Kapoor and Reese Witherspoon were supposed to sell the entire movie because it looked quirky and weird.
It didn't seem to be ABOUT anything! And it just looked ODD- if you're gonna go Big Budget, then you'd better go with action. Not "neat actresses in crazy clothes standing in a field". Advertising it in the trades as Woke: The Movie also wasn't gonna put the asses in seats.
You know what put asses in seats? Wonder Woman. That movie was "Woke" as shit, but it was also like "HEY LOOK AT THIS FUCKIN' HOT CHICK KICK SOME ASS!!!" and people WANTED TO SEE IT. They didn't advertise it as "Feminism 101" or anything, even though it WAS feminist- that trick NEVER works. Also, they did this sneaky, dirty, nasty tactic: they made it GOOD.
Also, it's hilarious that A Wrinkle In Time failed, despite this monstrous, all-consuming push... in part because it came out at the same time as Black Panther, which hit the same "Hey look! Brown people!" notes, was just as preachy in the trades... but was also good and people wanted to see it. So ANOTHER DISNEY MOVIE was basically responsible for crushing this failed Disney movie.
But yeah... if they start pushing Captain Marvel in that Ghostbusters style of "You sexist, racist, homophobic pieces of shit are going to HATE this!", then everyone's gonna get their backs up and it's gonna nosedive. Thankfully, Disney & Marvel have been clever enough in their advertising and pushing of stuff that I doubt they'll go straight into it- there's a LOT of corporate oversight over the superhero line in particular.